BRAKES OF TECHNOLOGICAL INNOVATION IN CONSTRUCTION

The innovation of the technology presents considerable brakes in its implementation, especially in the field of construction, so the professional dedicated to construction will have difficulties in introducing novel methods for this industry, so that addressing these brakes can be converted into a business opportunity rather than a problem.

BRAKES FROM THE MENTALITY OF THE CONSTRUCTION PROFESSIONAL

The construction companies are generally very conservative, they do not take risks as they ensure the work they do without changing the construction processes, technologies or the use of novel materials which would involve planning and budgeting projects with a high risk of losses.

Implement new processes, technologies or new materials, apart from generating risks, these could generate higher profits for companies to compete with new technologies compared to other companies using a traditional system.

Another important point is that a few years ago was not necessary to innovate, construction companies made large profits and had several jobs today competition is strong due to the growth of national and international construction companies making profit margins are very small.

Finally, the construction companies do not invest in professionals that help to find new technologies, processes or materials that would help to have higher profit margins.

BRAKES RELATED TO THE GENERAL CONTEXT OF CONSTRUCTION

The construction market is generally random, no project is equal to the other, either by the type of construction, the climate of the workplace, even the economic characteristics of the region, so a construction company will hesitate to invest in technological equipment, especially those that are expensive and that will be paid in more than one constructive project making an investment like this is little justified. Another context is that companies do not invest in personnel training because there is a fear that when the project is finished, this staff will retire to another construction company, and it is not taken into account that training increases the competitiveness of the construction industry. building.

In the value engineering services companies when evaluating a new material they do not see the benefits that this has to the whole construction process, this means that they only evaluate the direct costs between the new material and the traditional one, without evaluating the quality or hand costs of work that could be saved throughout the project.

BRAKES RELATED TO THE CUSTOMER

As well as the builders, the clients are also conservative, therefore they prefer that the contractors continue using their traditional methods and materials, since in previous constructions they are effective and they are approved by the client, this slows innovation in the sector, as well as the Clients evaluate their projects mainly for cost, making contractors cling to traditional methods, thus having little incentive to use technological innovations in construction.

Technological innovation is extremely difficult in the construction industry, it is difficult to opt for new technologies and at the same time be economically viable, many companies make the mistake of investing heavily in a new technological process thinking that the clients, who remain the same, accept this change pretending that it pays double or triple its real cost, in order to recover the heavy investment.